Investor Relations
High Quality Investor Network
High Quality Investor Network
High Quality Investor Network
Our investor network, compiled over nearly 10 years, includes bankers, brokers and accredited/high net worth investors based throughout the United States. Targeted client introductions to this investor network can initially be conducted via direct telephone and email. Depending on level of interest, follow-up meetings (one-on-ones, small group meetings, etc.) can be arranged for clients.
Tactical Investor Relations
High Quality Investor Network
High Quality Investor Network
Effective IR programs incorporate a number of “core” tactical elements. Through a carefully crafted program, we can assist our clients build and manage a multi-faceted IR program that not only exceeds SEC disclosure requirements but can assist management in deepening and expanding its access to investors. The key tactical IR activities we support our clients with includes:
― Developing investor inbound inquiry response and resolution process (via telephone, email and web)
― Assisting in creating and managing shareholder communications channels (ex: opt-in database)
― Program planning (corporate event calendars)
IR Coordination
High Quality Investor Network
IR Coordination
A key to effective IR is the ability to efficiently utilize both internal and external resources, ensuring a cohesive and coordinated effort. Based upon extensive experience in building and executing IR programs on behalf of clients, we can help provide strategic insight and implementation of programs or support those lead by internal IR personnel (IR Director and/or CFO) or activities conducted by external agencies, including:
― Review and provide guidance on earnings/material news press releases
― Provide input and direction on development of corporate IR material (shareholder letters, presentations, etc.)
― Aid in quarterly conference call scripting and preparation (including Q&A)
― Support and coordinate investor meetings/event participation
Corporate Communications
Corporate Branding and Messaging
Corporate/Financial Communications (Media & Trade Relations)
Corporate/Financial Communications (Media & Trade Relations)
Successful communications programs require a strategic approach to articulating your corporate brand. Through the development of fact-based messaging, effective Corporation Communications can:
― Enhance their differentiation in the marketplace
― Define and establish the brand’s unique value proposition in the minds of internal and external audiences
― Drive engagement through increased relevancy of stakeholder communication activities
Once we have developed a clearly defined corporate message which captures the essence of the brand, it will be incorporated into all the company’s internal and external communications platforms: in written materials (press releases and marketing brochures); on its corporate website; in presentations, and in all employee and customer communications vehicles. In this manner, we will be able to ensure consistent message delivery to all stakeholders.
Corporate/Financial Communications (Media & Trade Relations)
Corporate/Financial Communications (Media & Trade Relations)
Corporate/Financial Communications (Media & Trade Relations)
Our results-oriented communications programs help companies reach and influence target audiences on both local and national levels. Though proactive outreach to the full spectrum of media outlets covering business, general interest and industry/trade news, clients gain increased exposure to potential customers, business partners and investors. Our multifaceted programs utilize all available media channels including:
― Traditional Print Outlets (Daily, Weekly and Monthly)
― Digital/Social Media (Websites and Blogs)
― Broadcast (TV and Radio)
― Direct Response (Newsletters and e-Marketing)
Social Media Support
Executive Positioning/Thought Leadership
Executive Positioning/Thought Leadership
Complementing traditional media and public relations programing, we can help organizations establish a credible online presence. This effort includes creating or managing a client’s social media channels. As part of this effort, beyond social media presence on Facebook, Twitter and Instagram, we recommend evaluating ways to increase the Company’s online visibility including:
― Evaluating paid social media promotional opportunities
― Expanding participation in online groups (i.e., Linked-In groups and industry webinars)
Executive Positioning/Thought Leadership
Executive Positioning/Thought Leadership
Executive Positioning/Thought Leadership
Founded upon a company’s corporate mission, vision and core beliefs, Thought Leadership helps companies create and sustain a positive and meaningful corporate image in the mind of customers and goodwill with business partners and investors. Thought Leadership allows companies to:
― Build positive name recognition for the organization and its senior management team as knowledgeable and authoritative leaders in its market
― Communicates a firm’s leadership role in developing new markets or driving change in existing markets
― Establish a platform from which a company can call attention to local, national, or global issues
Depending on subject matter and management’s level of engagement, Thought Leadership programing can be implemented in a number of ways, including:
― Creation of a Though Leadership/Insights blog and/or newsletter program
― Development and placement of by-line articles in relevant publications or with business associations